Huda Yousif: beauty product ads
Product advertising for the beauty retailer Huda Yousif: one staged scene per post, held together by a fixed header and footer.
Overview
My work for Huda Yousif by dusk.
A set of product posts for Huda Yousif, a beauty retailer. Each post presents one product or one brand’s set, among them items by NYX, Sence, Make Up For Ever, Morphe and Tonymoly.
Approach
Every post gets its own staged scene that picks up the product’s colour or main ingredient: a sunscreen on a boat deck, a blueberry cleanser floating in a pool, a setting spray on a swing among cherry blossom.
A fixed header and footer carry the retailer’s logo, an app announcement and the branch details, so the posts read as one series.
In this selection
Eight posts in 4:5 format.
